I've been watching a YouTube channel a lot recently called TwinsthenewTrend. I enjoy it for many reasons, one of them being the entrepreneurial spirit of its originator, Timothy Williams. Timothy and his twin brother, Fred, are 22-year-olds who live in Gary, Indiana. In their videos they react to hearing certain songs for the first time from all kinds of music genres they weren't familiar with, including jazz, blues, rock, and country.
Watching someone respond to music may seem as exciting as watching paint dry. Yet these two brothers are so sincere and engaged in the process, it almost feels like I'm hearing these songs for the first time along with them. It's addicting, and it's one of the only things bringing me true, joy right now in the middle of a pandemic.
The reason I feel inspired by Timothy in particular is because of his dedication to authenticity and his desire to achieve his goals. Especially in the earlier videos, he talks about doing things his own way and being true to himself and his vision. He and his brother have transformed their channel from a personal project to a 350,000-plus-subscriber behemoth in the span of one year. And they're only getting started...
Which brings me to my recent podcast interview with Lindsay Bryan-Podvin of Mind Money Balance. In the episode I talk about the challenges of finding my own way with my therapy business and sticking with it. I also acknowledge the privilege and support I've had from my partner and others in building my business and achieving my goals. I hope you find the episode inspiring (it was a lot of fun to record!).
Please feel free to reach out if you have any questions or want to chat about niching or marketing, whether you're a creative person, a therapist, or both!
Rachel Moore, LMFT, is a Licensed Marriage & Family Therapy in San Diego, CA. Rachel helps writers, artists, musicians, and other creative types overcome anxiety, trauma, and depression. She is trained in EMDR therapy.